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In graph Frontier
MarketingEstablished

STP framework

The STP framework structures marketing strategy through segmentation, targeting and positioning in sequence.

STP frameworkMarket segmentationTarget marketPositioningMarketingMarket researchConsumer behaviourCustomer lifetime valueValue Proposition

At a glance

Type
systems
Disciplines 1
Marketing
Mental models 0
—
Role in the graph
Connector

Key signals

Cross-disciplinary reach
Disciplines
1
  • Marketing
Evidence & development

Dependencies

What this concept builds on and what it makes possible — derived from the atlas’s dependency, causal and structural relations, not from every related edge.

System context

STP frameworkis part ofMarket segmentationEstablished

Open Market segmentation →

STP framework is a part of Market segmentation.

STP frameworkis part ofPositioningEstablished

Open Positioning →

STP framework is a part of Positioning.

STP frameworkis part ofTarget marketEstablished

Open Target market →

STP framework is a part of Target market.

Structural role & consequence

Interpreted from the current atlas graph — what the connections mean, not just how many there are.

  • Currently dark in the atlas: no key date stored · 3 of 3 of its relations lack claim-level evidence.

    atlas representation · Describes the current Thinking OS representation, not the state of the world.

  • Structural neighbourhood: 3 → 9 → 20 concepts reachable within 3 hops.

    structural · Structural reach — being reachable is not the same as being understood.

  • All 3 of its relationships stay within its own discipline — a field-specific concept in the current atlas.

    structural · Structural graph analysis — not a claim of importance, causation or history.

0%

cross-field
3 within-field, 0 cross-field

0 of 3 relations carry evidence · concept has a verified source

Strengths & constraints

Constraints

  • Evidence coverage currently thin in the atlas — few of its relationships carry claim-level evidence. atlas representation
  • No dated history stored — the atlas records no key date for this concept. atlas representation

Conditions

  • Read structurally — most of its relationships carry no external evidence yet, so claims here are graph-derived. structural

Seen through each discipline

How this concept sits in each of its fields — derived from its real connections in the graph, not asserted.

Marketing

Through this lens it connects to Market segmentation, Target market and Positioning.

STP framework through the Marketing lens →

Concepts that look related but are not yet connected here — candidates for a connection to reason about, not established links.

The scientific picture
  • Connects 3 other ideas across 1 discipline.
  • Most of its connections are of the “Kind & structure” kind.

Derived from the graph’s real structure — observations, not a score.

Sources